The Weather Channel was launched in May 1982; the weather news cable and satellite channel is co-owned by a consortium shared by NBC Universal, Bain Capital and The Blackstone Group. NBC is the major shareholder with 25% of the total shares; the possession of the other two is not exactly known. The news channel has its headquarters in Cumberland, Georgia. The audience share of the channel estimated is over 97.3 million national domestic households. After getting dropped by the Verizon FiOS,it lost the title to HLN; however, the channel is still second most watched weather channel in the states. TWC broadcasts weather news, analysis, special reports and entertainment programming related to the weather i.e. movies and documentaries etc. Many of the terrestrial and satellite radio stations, online news platforms and newspapers are served by the resources and content of the channel.
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The one word domain: http://weather.com/ is ensuring the extensive online presence of the channel accessed by millions around the world. The channel has presence on the mobile and digital platforms with its weather applications and innovative technologies. The sister Weatherscan is also available for the automated forecasting and radar imagery on the satellite and digital cable platforms. The extensive presence on the popular social media platforms like Facebook, Twitter, Google+, Instagram and YouTube are the alternative mediums to get connected.
|Owner||The Weather Company|
|Broadcast area||United States, Puerto Rico and The Bahamas|
|Launch||May 2, 1982|
|Slogan||It’s Amazing Out There|
|Sister channels||Weatherscan NBC CNBC MSNBC NBCSN|
Meteorologists (on camera)
|Vivian Brown||Paul Goodloe|
|Alex Wilson||Reynolds Wolf|
|Mike Bettes||Stephanie Abrams|
|Anaridis Rodriguez||Bryan Norcross – Tropical Weather specialist||Mike Seidel|
|Al Roker||Greg Forbes – Severe Weather specialist||Dave Malkoff|
|Sam Champion||Jim Cantore – Storm specialist||–|
|Dish Network||214 (HD/SD)|
|Selective TV, Inc. (Alexandria, Minnesota)||K50DB-D (channel 50)|
|UHF-TV Inc. (Willmar, Minnesota)||K34HO-D (channel 34)|
|AT&T U-verse||1225 (HD) 225 (SD)|
Note: For cable providers and affiliates check local listings.