Product brands

Service marks



Driving pleasure – that is what drives BMW.

BMW creates driving pleasure from the perfect combination of dynamic, sporty performance, ground-breaking innovations and breath-taking design.


BMW i takes another step towards the future.

BMW i represents a holistic and ground-breaking approach that is redefining sustainable premium mobility – combining electric drives, innovative materials and technologies in revolutionary concepts for the future.


Driving pleasure as a mission and perfection as a driving force.

BMW M is part of an outstanding motorsports heritage and stands for high performance out of passion.


MINI maximises the experience while focusing on the essential.

MINI unlocks the city, catering to your individual needs.


Performance and exclusivity.

John Cooper Works is the MINI sub-brand for extreme driving fun at the highest level. The legacy of the motor sports legend lives on.


Rolls-Royce Motor Cars. The most exclusive luxury automobile manufacturer in the world.

This reputation is rooted in the companys long history and rich tradition. The brand delivers the promise of effortless power and perfect sanctuary.


BMW Motorrad fans wake up every morning with their engine running.

Be impatient to get out and on it. And wherever you’re going,BMW Motorrad promises it won’t be boring.


Ready to go with just one app!

ShareNow offers mobility on demand: Our cars are easily available and keyless accessible to customers in urban environments.


Mobile trip planning – one step ahead.

ReachNow provides access to a broad portfolio of innovative mobility services.


Parking can be as easy as that.

ParkNow is a holistic parking solution. The premium service offers mobile parking and cashless payment both along roadsides and in car parks.


Many providers, one access to all.

ChargeNow offers comprehensive service for charging e-vehicles in the worlds fastest growing charging network on the go.


The app for the way from A to B.

FreeNow is one of the leading multi-mobility providers: whether taxi and ridehailing, car rental, eScooter, carsharing, eScooter or eBike – our customers have all options.


What does “tailor-made for you” mean?

Alphabet provides business mobility solutions that meet individual requirements and bring the greatest benefits.


Customer loyalty is the mission.

BMW Group Financial Services is one of the leading financial services providers in the automotive sector.


Inspiring the innovation culture of the BMW Group.

Designworks is a global creative consultancy. With clients in a multitude of industries, Designworks brings outside perspectives and creative impulses to the BMW Group.

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