OUR AWARD-WINNING SERVICE IS HERE TO SUPPORT YOU AND YOUR ADVISER

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Peace of mind for you and your adviser


We are one of the UK’s largest, most financially robust investment platforms.

Beware of fraudsters


It’s essential that we all remain alert and keep up to speed with the evolving threat posed by fraudsters.

Easy and secure access on the move


Keep in the know wherever you are without compromising on security with our app.

Please note that the value of investments, and any income from them, can go down as well as up, and you may not get back your original investment.

AJ Bell is a FTSE 250 company

A member of the London Stock Exchange

Multi-award-winning investment platform

of assets on behalf of 368,000 customers

“The quality of our low-cost, easy-to-use investment platform allows us to keep attracting customers and assets – a fact which is reflected in our strong financial performance.

“In turn, this financial strength means we can continually invest in our ambition of becoming the easiest platform to use – an aim which underpins our principal purpose of helping people to invest. We do this with a focus on meeting the needs of advisers and customers, alongside our competitive pricing and high-quality service model.”

Andy Bell

Chief Executive Officer

About us


Our online investment platform is designed to help your financial adviser invest your money as cost-efficiently as possible.

Products and services


We make it easy for your adviser to buy investments on your behalf, and hold them in a low-cost SIPP, Retirement Investment Account, ISA or General Investment Account.

Your money


We keep our charges low, so you can invest as efficiently as possible for your future.

Your account


Keep tabs on your investments anytime via a PC, laptop, tablet or mobile phone. Access is easy and totally secure.

The value of your investments can go down as well as up and you may get back less than you originally invested. We do not offer advice about the suitability of our products or any investments held within them. Tax treatment depends on your individual circumstances and rules may change.

Authorised and regulated by the Financial Conduct Authority.

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